Valid MCE-Dev-201 Learning Materials & New MCE-Dev-201 Exam Practice

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 2
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 3
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 4
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 5
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q32-Q37):

NEW QUESTION # 32
Which AMPscript function group could most negatively Impact send processing?

Answer: C

Explanation:
Data extension functions in AMPscript, such as LookupRows, LookupOrderedRows, and UpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions.
These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.
Salesforce AMPscript Functions


NEW QUESTION # 33
A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

Answer: A

Explanation:
To select a unique list of subscribers who have made multiple purchases, the developer should use the following SQL statement:
SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*) > 1 This query groups the records by SubscriberKey and selects only those groups where the count of records is greater than one, indicating multiple purchases.
References:
SQL GROUP BY Statement
SQL HAVING Clause


NEW QUESTION # 34
Adeveloper is working on cross-channel campaign functions for the email team at Northern Trail Outfitters.
They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each.
Which application utilizes the REST API?

Answer: C

Explanation:
Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.
Salesforce Content Builder API


NEW QUESTION # 35
A marketer is planning a weekly promotionalsend.
Which two types of data extensions could be sent to?
Choose 2 answers

Answer: C,D

Explanation:
For a weekly promotional send, the marketer can use:
* Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
* Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.
Salesforce Data Extensions


NEW QUESTION # 36
Northern Trail Outfitters has created subscriber attributes including AGE underProfile Manager within their Enterprise 2.0 account.
How would a developer retrieve subscribers over 30 years of age?

Answer: A

Explanation:
Profile attributes like AGE in Profile Manager are not directly accessible via the _Subscribers data view or
_EnterpriseAttribute data view. To retrieve subscribers over 30 years of age, creating a filtered Group based on the AGE attribute is the most effective method.
Salesforce Subscriber Filters and Groups


NEW QUESTION # 37
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